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December 11th, 2024  |  9 MIN READ

Market Outlook 2025

Growth amid Discord:
Strategies for a “Rule Breaking” Expansion
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  • Continuing Growth, Potential Rising Profits
  • Geopolitical Discord
  • Staying the Course: Broadening Portfolio Horizons
  • Equities: Shifting Leadership in an Ongoing Bull Market
  • Fixed Income: Credit at the Core
  • Unstoppable Trends
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The global economy has defied expectations in recent years. Forecasts of recession — backed up by usually reliable indicators — came to nothing.

Despite the sharpest and most synchronized interest-rate hiking campaign by global central banks in decades, growth has endured. Corporate profits in the U.S. recently reached new highs, with profits elsewhere closing in on their former peak.

In 2025 and 2026, we expect this rule-breaking expansion to continue. We also expect the growth to be accompanied by further geopolitical and political discord.

In the U.S., the incoming Trump administration is poised to pursue policies that seek to accelerate activity domestically, but which may increase tensions externally. Some controversial policies may also lead to fractious domestic politics in the U.S. and elsewhere.

Amid the inevitable noise, we remain focused on the drivers of global growth, both shorter and longer term, while monitoring the evolving risks.

Continuing Growth, Potential Rising Profits

In our view, global GDP may rise at 2.9% in 2025 and 2026, compared to 2.6% in 2024 — figure 1. Among advanced economies, we see the U.S. remaining as the main engine of growth. We recently upgraded our U.S. growth forecast for 2025 to 2.4%.

Figure 1. Our Forecasts for GDP Growth and Earnings
Global Markets 2020 2021 2022 2023 2024E 2025E 2026E
US -2.2 5.8 1.9 2.5 2.7 2.4 2.1
China 2.2 8.5 3.0 5.2 4.9 5.2 4.8
EU -6.3 6.2 3.4 0.5 0.7 1.2 1.6
UK -10.3 8.6 4.8 0.3 1.0 1.1 1.5
Global -3.2 6.0 3.3 2.6 2.6 2.9 2.9
CGWI EPS Forecasts (%)
Global Markets 2020 2021 2022 2023 2024E 2025E 2026E
S&P 500 -13.5 46.9 6.0 0.6 9.2 7.6 7.6
EPS Level 122 209 222 223 244 262 280
More at right
Source: Citi Global Wealth Investments as of Oct 16, 2024. All forecasts are expressions of opinion and are subject to change without notice and are not intended to be a guarantee of future events. Indices are unmanaged. An investor cannot invest directly in an index. They are shown for illustrative purposes only and do not represent the performance of any specific investment. Index returns do not include any expenses, fees or sales charges, which would lower performance. Past performance is no guarantee of future results. Real results may vary.

As in his first administration, Donald Trump will aim to boost growth while trying to avoid stronger U.S. demand simply “leaking abroad” as the U.S. consumes more imports. Deregulation and tax cuts are key to his growth agenda. We will be watching U.S. small business confidence particularly for signs that the prospect of loosening regulation is enhancing currently depressed sentiment.

Of course, Trump’s agenda comes with risks. Any capital spending boom could see misallocation of resources. The US economy might simply “run hotter” without any increase in its growth potential.

If enacted, tariffs and tough action on illegal immigration would also likely raise goods prices and squeeze the supply of labor, feeding through into higher inflation, one of the primary issues of the campaign for voters across the country.

That said, we suspect Trump’s domestic and external policies may prove rather different from his campaign speeches.

For now, we expect U.S. core inflation to drop to 2% during the first half of next year thanks partly to the strong dollar and cheaper imports. We think the Fed may be able to cut policy rates, if more gradually, through the first half of 2025. The Fed funds target range may bottom around 3.5%-4% in 2025.

Against this backdrop, we look for further growth in corporate profits both in the U.S. and the rest of the world. Once more, this “breaks the rules.” Interest-rate cutting cycles have typically occurred at times of falling rather than rising profits.

Forecasts may not be attained. Past performance is not indicative of future results. Views/opinions are subject to change.

Geopolitical Discord

We expect Trump to pursue some version of the swiftly imposed 60%-or-higher tariffs on imports from China that he promised in his election campaign. Only in time will we learn if this is a negotiating gambit to achieve other China-related goals.

We are skeptical that much will be achieved other than a shift in production and trade between countries. Some U.S. companies would almost inevitably face harsh retaliatory measures from China.

The blanket 10-20% tariffs Trump promised on all other countries’ imports may be intended as a bargaining chip to persuade others to lower their tariffs on U.S. goods. The European Union — where we already expect further limp GDP growth in 2025 — looks vulnerable given its export reliance on U.S. trade.

We consider trade disputes among the greater risks to U.S. and world equity markets resulting from the U.S. election. Even if a full-blown trade war is avoided, headlines about U.S. policy are likely to cause market volatility, as in 2018.

Much of the bull market in risk assets since late 2022 has occurred amid heightened geopolitical tensions, including the wars in the Middle East and Ukraine.

Such events have not historically changed the direction of the global economy or markets.

There is now greater uncertainty over how the new U.S. administration will approach these and other geopolitical challenges. Trump prides himself on unpredictability in foreign affairs and believes that rivals and potential foes will be more cautious on his watch.

Nevertheless, geopolitical tensions and flashpoints look set to persist in the years ahead — leaving market volatility in their wake.

Forecasts may not be attained. Past performance is not indicative of future results. Views/opinions are subject to change.

Staying the Course: Broadening Portfolio Horizons

In recent years, U.S. focused investors could have achieved strong results. US equities and US bonds would have returned 45.3% and 7.7% respectively since the end of 2022, compared to 28.3% and 12.3% for non-US equities and fixed income.1

We think this is much less likely to recur over the next decade.

  • Richly valued large-cap U.S. equities — the main constituent of developed equities — may produce only modest returns averaged between now and 2035.
  • Equity valuations from other developed markets and emerging markets suggest scope for potentially improving returns.

Of course, our call is not to abandon either U.S. equities or Treasuries. Both are core components of almost any diversified asset allocation and will remain so for the long term. Instead, we argue for not overlooking entire markets and asset classes worldwide.

  • We frequently encounter investors whose portfolios are much narrower than their long-term investment plans envisage.
  • Large cash holdings, exposure to a single equity market, investment grade fixed income only and, among suitable and qualified investors, a complete absence of any alternative asset classes are all too common.

Naturally, broadening allocations is not a free lunch. The potential returns to be sought from high yield fixed income or alternatives entail taking on additional risks, which may be unfamiliar.

These may include illiquidity and even a total loss of principal. Diversification doesn’t guarantee a profit or protect against loss in falling markets.

Over time, though, we believe that globally diversified portfolios may prove be equipped to seek growth and endure tougher times. Concentrated and cash heavy allocations are likely to disappoint. We advocate for staying the course and broadening where appropriate for individual investment objectives.

1 Bloomberg, as of Nov 5, 2024. U.S. and non-U.S. equities are represented by MSCI USA and MSCI ACWI ex USA respectively, US Fixed Income by Bloomberg US Aggregate Bond Index and Global Aggregate ex US indices.

Forecasts may not be attained. Past performance is not indicative of future results. Views/opinions are subject to change.

Equities: Shifting Leadership in an Ongoing Bull Market

We believe corporate earnings can keep rising over the coming year. More sectors saw earnings progress in 2024 than in 2023, which further potential in 2025. If so, we may see broader participation in the bull market, extending further beyond the U.S. technology giants that have led for much of it.

Naturally, there are risks to our positive view. Valuations in the U.S. are high by past standards. On a ten- year view, we believe this may point to more modest returns for developed equities, of which the U.S. makes up some 70% - see The Long-Term View for Asset Classes - Moderate Optimism. High valuations leave equities more exposed when things go wrong.

  • The incoming Trump administration could widen the already-gaping U.S. fiscal deficit further. In turn, this could stoke inflationary fears.
  • If the U.S. Federal Reserve then reversed its current interest-rate easing cycle, it might choke off the bull market.
  • Emerging markets (which are sensitive to rising U.S. rates and a stronger U.S. dollar) might be hit.
  • Trade policy is another uncertainty. Were the U.S. to impose sweeping tariffs on imported goods (likely provoking retaliation in kind) companies’ supply chains could be disrupted.

Nevertheless, we see potential in various parts of equities for 2025 and thereafter, both in the U.S. and well beyond.

Strategies for a More Inward-Facing U.S.
  • A return to an “America First” agenda in the U.S. is likely to influence equity market leadership over the next four years. Republicans controlling Washington are set to prioritize deregulation, extending tax cuts and greater use of tariffs. All of this could attract inflows into U.S. dollar assets for a time. However, potential upside may not be evenly spread. These include domestically oriented U.S. large caps, such as banks, industrial real estate, robotics and automation specialists and defense contractors.
How Deregulation and Demand Could Boost Banks
  • Positive forces may be converging for the banking sector. Short-term interest rates have been falling, while longer-term yields have been rising. This means banks can borrow more cheaply and lend out at higher rates. And with loan activity picking up, they seem well placed to do so.
  • Possible Trump administration deregulation could enable banks to do business more easily and take risks using their balance sheets. An acceleration in mergers & acquisitions and initial public offerings may also follow. This could boost fees for investment banks, which have suffered in recent years from weak deal flow. Meanwhile, should risk asset markets keep rising, banks’ wealth management revenues may grow alongside their assets under management. Of course, these scenarios may not come to pass, as policy implementation under a new administration is always uncertain.
Make America Manufacture Again: The Enablers
  • A further push to bring manufacturing activity back to the U.S. seems likely, especially in key sectors such as technology. This onshoring is likely see much activity carried out via robotic technology in state-of-the art facilities rather than by human workers.
  • In this event, sectors that support cutting-edge manufacturing may see growth. These could include the makers of robotics and automation technology, constructors specialized in creating warehousing and factories and the companies that produce heavy machinery needed to build new facilities.
  • Aside from the risk that support for reshoring disappoints, supply chain disruption could impact potential beneficiaries of reshoring. High valuations for robotics and automation providers may limit upside potential.
A Matter of Size
  • If the Trump administration relaxes regulation and cuts taxes, small- and mid- capitalization (SMID) firms may benefit more, as keeping compliant with regulations is especially burdensome for them. Also, SMID companies’ businesses are typically more domestically focused. As such, they may be less vulnerable if the new administration’s policies trigger a global trade war.
  • Still, SMID equities have been more volatile than large caps. While not our base case, a U.S. economic downturn would likely hit them harder. During market turbulence, selling out can be more challenging. And we cannot rule out ongoing leadership by large- and mega-cap equities.

Forecasts may not be attained. Past performance is not indicative of future results. Views/opinions are subject to change.

Fixed Income: Credit at the Core

The U.S. Federal Reserve looks set to continue cutting overnight interest rates cautiously in 2025. The Fed Funds rate could fall from its current 4.75% to about 3.75% by year-end 2025.2 These declines may be enabled by a slowly declining inflation rate and a weakening yet positive employment picture. The U.S. central bank has repeatedly said that it will keep reducing rates based on improving inflation data, and that it will cut even more aggressively if the labor market unexpectedly weakens.

bulb icon What Might this Mean for Fixed Income Investors?

Rate cuts typically boost bond prices. But we believe that U.S. Treasury yields already priced in most of the expected rate cuts and are now pricing in the possibility of higher government deficits and therefore an increasing supply of bonds. For example, the 5-year U.S. Treasury yield is currently near 4.28%.2

Likewise, we believe the 10-year yield may rise slightly from its current 4.42% to about 4.75% by end-2025.2 It is likely that only a data indicating an increasing possibility of a recession or a geopolitical shock might push yields much lower.

In those cases, we could see investors flock to U.S. Treasuries, pushing prices up.

Given the likelihood of further but limited Fed rate cuts, and uncertainty around the new administration’s fiscal plans, investors might focus on a diversified fixed income portfolio with intermediate duration rather than bank deposits and Treasury bills.

2 Bloomberg, as of Nov 13, 2024

Forecasts may not be attained. Past performance is not indicative of future results. Views/opinions are subject to change.

Unstoppable Trends

AI: Getting More Real

The International Data Corporation forecasts AI-related spending on hardware, software, and services to rise from $232 billion in 2023 to over $500 billion by 2027. This has boosted profits and the share prices of those that design and make AI chips, servers and related equipment. (Source: Citi Research, Gartner, as of Aug 2024. All forecasts are expressions of opinion and are subject to change without notice and are not intended to be a guarantee of future events.)

In 2025 and thereafter, we see AI adoption spreading. We highlight six areas in tech and beyond where AI may create investment potential.

number one icon

Reinventing Software:

While chips and hardware are the engines that power AI, software companies are at the forefront of building programs and services that integrate AI with legacy applications.

number two icon

Smarter Healthcare:

New possibilities for diagnostics, treatment planning and patient care are emerging. In many cases, AI analyzes X-rays, MRIs, and CT scans faster and more accurately than humans.

number three icon

Financial Services’ New Frontiers:

Financial institutions are using AI to improve operations, data analytics and customer care. On the investment side, trading activities are being refined by processing market data at scale, enabling better execution techniques.

number four icon

Rise of Robotics:

Thanks to AI, robots across many industries are performing more complex tasks. AI-enhanced robots can increasingly adapt to new environments without human intervention. In manufacturing, for example, they are performing high-precision work such as assembling microelectronics.

number five icon

Empowering Education

Language translation tools and AI tutoring systems are boosting education access. Students in remote areas, for example, can now learn more easily in their native languages.

number six icon

Enhanced Agriculture:

AI is making agriculture more sustainable and efficient. Precision agriculture uses real-time data from sensors, drones and satellites to monitor crop health, soil and weather.

Potential AI Opportunities and Risks:

We believe the AI revolution has far to go, creating ongoing demand for many of the chips and other AI infrastructure and services. We expect both the potential business benefits and investment performance of AI to spread out. One risk is that investors grow impatient with AI investment, penalizing firms that cannot convert capital expenditures into earnings quickly. As AI models are deployed by some, stragglers may face disruption.

Climate: Investing in Innovative Technologies

The global climate crisis passed further grim milestones in 2024. Greenhouse gas (GHG) emissions — such as carbon and methane — have reached new record highs. GHGs — which trap heat in the Earth’s atmosphere — are stoking more extreme weather events.

Insured catastrophe losses worldwide had reached $62 billion at the half-year stage, well above 10-year average levels.

Here, we consider three broad areas of climate-related action and examine the long-term portfolio potential of related technologies and services.

number one icon

Reducing Emissions:

Reversing the ongoing rise in GHG emissions is crucial to addressing the climate crisis. Most of these emissions come from power generation, industry, buildings and transport. For investors, we see potential opportunities in companies involved in the likes of solar and wind technology, electrical vehicles and charging, battery storage, providers of smart energy grid and buildings technology, and sustainable building materials suppliers.

number two icon

Capturing Emissions:

As well as reducing new emissions, removing carbon dioxide from the atmosphere is a further strategy to combat climate change. For seeking exposure to emissions capture, investors might consider firms that specialize in developing and installing CCUS technologies as well as those that deploy them to make their businesses more sustainable.

number three icon

Adapting to Climate Change:

Even if efforts to reduce and capture emissions succeed, climate change will continue far into the future owing to the lasting impact of GHGs already released and ongoing emissions. Infrastructure firms and projects, agricultural technology specialists (such as precision farming enablers) controlled environment agriculture firms, and weather data analytics and water technology developers could offer portfolio exposure to adaptation.

Positioning Portfolios amid U.S.-China Polarization

The U.S. and China — the “G2 nations” — remain locked in an intense standoff. However, there is nothing stationary about their strategic rivalry. Instead, we expect its constant shifts to continue having far-reaching economic, technological, geopolitical and other effect. In turn, this may produce potential opportunities and risks for investors, both shorter and longer term.

Here, we consider some key developments in this rivalry and what they may mean for investors.

number one icon

We expect President-elect Donald Trump to hike tariffs on Chinese goods and toughen other trade restrictions:

If tougher tariffs on China coincided with broad-based tariffs on U.S. imports from other nations, it could negatively affect global growth, disrupting financial markets too. This could push up the U.S. currency and Treasury yields.

number two icon

Intensifying Rivalry in Tech and Beyond:

We look for intensified U.S.-China competition in many areas of the technology race including quantum sensors, high-performance computing and advanced integrated circuit design. In the first half of 2024, China may have spent $25bn on chip-making equipment, exceeding the combined total spending of South Korea, Taiwan and the U.S.

number three icon

China’s Stimulus and G2 Relations:

China’s long-awaited and comprehensive package of economic stimulus policies — announced in September and October 2024 — include unprecedented measures to refinance local governments and boost domestic demand. If successful, the country’s growth could ultimately depend less on exports, potentially reducing its vulnerability to tariffs and trade tensions with the U.S.

We favor multifaceted investment exposure to this unstoppable trend. These include potential beneficiaries of U.S. and Chinese supply chain shakeups. Further trade friction is likely to encourage more firms (including U.S. and Chinese companies) to strengthen their operations in neutral third countries. Countries such as Malaysia and Indonesia in Southeast Asia, Mexico and others in Latin America could get a boost.

Healthcare’s Prescription for Longevity

We are living in an era of many distinguished anniversaries. In 2024, the number of people turning 65 in the U.S. hit a record high.3

Adding many years to life surely ranks as one of humanity’s greatest achievements. However, with advancing age come more frailties and ailments. According to the National Council on Aging, nearly 80% of adults of 60 and older have two or more chronic conditions.4 The prevalence of dementia may almost triple in China and Brazil between 2021 and 2050, with substantial increases across much of the developed world.5

As the world’s senior cohort continues expanding, the strain on healthcare systems, government finances and individual resources is likely to intensify. In the next five years alone, global spending per capita on healthcare may increase by some 18.4%.6

The next challenge for humanity is to enable people to remain healthier for more of their extended years. We believe healthcare innovation can help. Indeed, advances in therapeutics and treatments, devices and diagnostics and long-term care will be essential. Rather than simply treating people who have fallen ill, the focus needs to shift to preventing illness before it even strikes. The goal is better health outcomes at lower cost of care.

To encourage a shift toward prevention and early intervention, we see an increasing role for value-based care (VBC). Whereas traditional healthcare has tended to reward providers based on activity — such as how many scans and procedures they perform — VBC incentivizes providers to seek better outcomes for patients. Better monitoring of elderly people’s condition — for example, via smart wearable devices — more home and community-based care, and a more proactive approach to managing chronic disease form part of this approach.

3 Bloomberg, as of Sep 2024

4 The National Council on Aging, as of Oct 2023

5 Citi GPS — Future of Healthcare, as of May 2024

6 Statista, as of Oct 2024


Forecasts may not be attained. Past performance is not indicative of future results. Views/opinions are subject to change.

For more details on our Market Outlook, including Long-Term View for Asset Classes, Private Asset Classes, Hedge Funds, Dollarization of Cryptocurrencies, and Opportunistic Ideas check out the full report:

View Full Report
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